Ethos: The author of this commercial is attempting to tell fantasy football owners their season is not over yet. Although they may have lost in there league they can still win a trip to the super bowl. In large letter it says “Play the NFL.com fantasy playoff challenge.” Than the next screen explains that this challenge is free and the winner will get a trip to the Super Bowl. The text is supposed to intrigue people to play this challenge. I think this is very effective on the target audience, because it is for mostly the male football fans. This is very relatable to because all fantasy football owners have been on the losing end one time or another.
Logos: The author does a great job being relatable and persuading. The audience can connect to the feeling of the actors being upset that their fantasy football team had a bad year. Thus this commercial is giving them another chance to win big. The words “Its free,” pop up on the screen alone trying to catch their attention. The commercial than ends with a chance to win tickets to the Super Bowl. This is very effective because all the target audience would enjoy the prize.
Pathos: The feeling that was caught by the audience was a feeling of disappointment. Going team by team showing the bad record and the emotions of the owner explain it all. The crying, head shaking, yelling and of course the song choice. The song in the background was “bad day,” by Daniel Powter. A slow song with mostly piano being used, with the words “Cause you had a bad day…” Every fantasy owner has had a season like this and had a very similar feeling to those in the commercial. I think the target audience is affected by this greatly and relived that there is another shot. Although you may have come in last for your fantasy league, you can be off to the Super Bowl. I don’t know how many other owners in that league can say that.